The City of Chula Vista's 2026–2031 Strategic Plan, adopted by the City Council on August 18, 2026, establishes a clear framework to guide City priorities, resource allocation, and decision-making over the next five years.

The Strategic Plan reflects City Council direction, community input, and organizational values and connects the City's long-term vision with annual work planning, budgeting, and performance measurement.

[View the 2026–2031 Strategic Plan]

Mission, Vision, & Values

Together, the City of Chula Vista’s Mission, Vision, and Values provide a shared compass that guide how the City serves the community, plans for the future, and works together to deliver results.

Mission

The City of Chula Vista is dedicated to cultivating an inclusive and vibrant community where residents, businesses, employees, and visitors feel a true sense of belonging. We deliver innovative, exceptional public services that promote safety, providing a strong sense of community, economic opportunities, and enhanced quality of life for all.

Vision

Chula Vista is a safe, thriving, and inclusive city—recognized for its innovation, economic vitality, and exceptional quality of life, fostering community pride, sustainable growth, and creating a destination where people and businesses flourish for generations to come.

Values

The City’s Values define how work is carried out and how decisions are made:

• Inclusivity: Creating an authentic sense of belonging by welcoming diverse perspectives and removing barriers to participation.
• Community: Building trust and shared responsibility through collaboration, partnership, and civic engagement.
• Innovation: Encouraging creativity, learning, and continuous improvement, and evidence-based decision making to proactively adapt to change and better serve the community.
• Integrity: Acting with honesty, transparency, and accountability in all actions and decisions.
• Stewardship: Managing public resources responsibly and sustainably to support long-term community benefit.
• Excellence: Holding high standards and taking pride in delivering exceptional public service.

Our Strategic Goals

The Strategic Plan is organized around four strategic goals that reflect community priorities, City Council direction, and organizational responsibilities.

• Goal 1: Community Infrastructure - Build and maintain the physical systems that support daily life and future growth.
• Goal 2: Quality of Life & Safety - Foster a safe, healthy, and connected community where everyone can thrive.
• Goal 3: Growth & Economic Vitality - Strengthen economic vitality by expanding opportunity, encouraging innovation, and deepening regional collaboration.
• Goal 4: Good Governance - Advance transparent, accountable, and effective government services.

From Plan to Action

The Strategic Plan serves as a decision-making tool for the City and provides a framework to align decisions, investments, and actions across the organization. Annual budgets, departmental work plans, and capital planning processes will align with the goals and initiatives identified in the plan.

The plan identifies Core Services, Major Initiatives, and Future Opportunities to help connect the City's long-term goals with its ongoing work:

• Core Services are the essential, ongoing functions the City delivers every day.
• Major Initiatives are focused, time-bound efforts the City intends to advance during the five-year plan period.
• Future Opportunities identify additional priorities advanced by the City Council and community that are not currently funded, scheduled, or resourced for implementation.

Measuring Our Progress

Measuring progress keeps the Strategic Plan accountable, transparent, and results-focused.

Progress toward each strategic goal will be assessed using Key Performance Indicators (KPIs). The Strategic Plan Implementation Tracker provides the status of Major Initiatives and detailed KPIs for Core Services and will be regularly reviewed and updated throughout the five-year implementation period. A Performance Dashboard will be developed in the near future. 

Results will be reported regularly to the City Council and shared publicly to provide visibility into the City's progress and performance.

Community Voices

Community input was a foundational element in developing the Strategic Plan. Through surveys, workshops, meetings, and online engagement, residents, businesses, and community stakeholders shared their perspectives on the issues that matter most to them.

Community input helped clarify priorities, identify opportunities for improvement, and directly inform the Strategic Plan's goals and strategic focus areas. Community survey results and an executive summary of community workshops can be found in the Appendices of the Strategic Plan. 

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