BEGIN:VCALENDAR
VERSION:2.0
PRODID:City of Chula Vista Calendar Creator
METHOD:PUBLISH
BEGIN:VEVENT
DTSTAMP:20151207T140947
DTSTART:20151215T130000
DTEND:20151215T160000
SUMMARY:Local Digital Advertising
DESCRIPTION:Why small business owners need to attend this free workshop?
<ul>
    <li> Detailed overview of digital advertising as a compliment to or replacement for traditional advertising methods (pros and cons)</li>
    <li> With so many digital ad platforms, how you can distinguish between them and choose the right option to market your business online</li>
    <li> Myths, misconceptions, and misunderstandings concerning display ads</li>
    <li> Ad creation, design, call-to-action, etc.</li>
    <li> Understanding how digital ads can be “targeted” toward certain potential markets or audiences</li>
    <li> Display ads vs. Google (PPC) ads vs. Facebook ads, etc.</li>
    <li> What exactly is “re-targeting” of my ad and how does it work?</li>
    <li> How all ad data can be tracked, measured, and adjusted to ensure best return on your ad dollar (ROI)</li>
</ul>
<h3><a href="https://sandiego.score.org/localworkshops/local-digital-advertising-how-it-works-and-what-it-can-do-you" target="_blank">Register Here</a></h3>
X-ALT-DESC;FMTTYPE=text/html:Why small business owners need to attend this free workshop?
<ul>
    <li> Detailed overview of digital advertising as a compliment to or replacement for traditional advertising methods (pros and cons)</li>
    <li> With so many digital ad platforms, how you can distinguish between them and choose the right option to market your business online</li>
    <li> Myths, misconceptions, and misunderstandings concerning display ads</li>
    <li> Ad creation, design, call-to-action, etc.</li>
    <li> Understanding how digital ads can be “targeted” toward certain potential markets or audiences</li>
    <li> Display ads vs. Google (PPC) ads vs. Facebook ads, etc.</li>
    <li> What exactly is “re-targeting” of my ad and how does it work?</li>
    <li> How all ad data can be tracked, measured, and adjusted to ensure best return on your ad dollar (ROI)</li>
</ul>
<h3><a href="https://sandiego.score.org/localworkshops/local-digital-advertising-how-it-works-and-what-it-can-do-you" target="_blank">Register Here</a></h3>
LOCATION:SCORE San Diego\, 550 West "C" Street\, Suite 550 San Diego\, California 92101
CLASS:PUBLIC
END:VEVENT
END:VCALENDAR